Yenie Shriyadita

Marketing Strategist

Habitus Concept

Jakarta, Indonesia

- Develop and execute comprehensive marketing strategies for high-end architectural hardware, focusing on brand positioning and showroom presentation quality. - Manage end-to-end Meta Ads campaigns, achieving a 17.3x ROAS within the first three months of implementation. - Optimize lead generation efforts by strictly monitoring Cost Per Lead (CPL) and increasing total lead volume. - Drive organic growth by fostering a 2–3x increase in social media engagement through targeted content strategies. - Coordinate and deliver high-impact private events, ensuring seamless execution and vendor management during the first two months. - Standardize the delivery of marketing briefs and campaign planning to ensure internal team alignment and operational efficiency. - Analyze lead conversion data to refine sales funnels and improve the transition rate from prospect to paying customer.