Rafi Gamal

About

I drive growth at the intersection of product, marketing, and commerce. Over the past 15+ years, I’ve built and scaled go-to-market strategies, optimized conversion funnels, and delivered measurable revenue impact across fintech, ecommerce, and digital platforms. My experience spans: • Scaling e-commerce transactions by 200% (GoPay) • Driving 300% user adoption through segmentation and lifecycle strategy • Growing GMV and revenue through platform-led commerce (Lazada, partnerships, digital channels) I specialize in: • Go-to-market strategy and product commercialization • Ecommerce growth (GMV, CVR, AOV, retention) • Customer segmentation and lifecycle marketing • Platform strategy (marketplaces, social commerce) • Bridging brand, content, and performance marketing Most recently, I’ve been working with enterprises to build end-to-end commerce growth engines—aligning product, marketing, and data to scale revenue across digital platforms.