Charanjit Singh

About

Hi! I'm Charan, a founder and marketer who thrives on helping business leaders leverage Technology to drive meaningful business outcomes. Everything I know today comes from bootstrapping my first business Creately.com and building a successful marketing agency, Construct Digital, over the last 20 years. Through that journey, I discovered a painful truth: SEA B2B marketers pay 38% more per lead than global peers, but still miss pipeline goals. I created the I.M.P.A.C.T.™ Framework to fix this: a 6-pillar system that blends Audience Insights, Message Personalisation and Creative optimisation, Platform strategy, and Attribution clarity to consistently lower CPL and improve lead quality across fragmented Southeast Asian markets. 💡 It's built for the region's realities; multiple personas, messy CRM data, misaligned funnel stages, not "one-size-fits-all" global playbooks. Proven Results: SAP SEA: CPL dropped 10× in 5 markets with full-funnel targeting overhaul NUS Business School: 5× reduction in CPL + 391% MQL growth using intent-driven audience segmentation CommScope: 27K new sign-ups in 90 days with unified funnel approach Want to benchmark your current campaigns? 👉 Take the free Impact Scorecard below to see what's working — and what's not.