Startups

Astro

Startup

Quick-commerce platform delivering groceries in minutes across Greater Jakarta.

Yogyakarta-based skincare company behind one of Indonesia's best-known local serum lines, selling natural-ingredient products through e-commerce and beauty retailers nationwide.

Bababos

Startup

B2B platform aggregating raw-material demand from small and mid-size manufacturers, sourcing steel, polymers and chemicals at better prices with flexible payment terms.

Personalized beauty startup that uses a skin quiz and data to formulate vegan skincare matched to Indonesian skin and climate, sold direct-to-consumer online.

Baskit

Startup

B2B commerce startup that digitizes Indonesia's traditional distributors and wholesalers, layering ordering software, revenue support and financing onto existing supply-chain middlemen.

One of Indonesia's e-commerce pioneers, selling IT hardware, electronics and business equipment online since 1999 and serving consumers, corporations and government procurement.

Blibli

Startup

Omnichannel commerce and lifestyle platform of the Djarum group, listed on IDX since 2022.

Curated fashion e-commerce weaving together Indonesian designers, streetwear labels and international brands for a premium men's and women's audience.

Brodo

Startup

Bandung footwear and menswear brand founded by two ITB engineering graduates, selling locally made shoes direct-to-consumer online and through its own retail stores.

Buttonscarves

Startup

Premium modest-lifestyle brand famous for its printed scarves and bags, scaling from online sales to flagship stores across Indonesia, Malaysia and Singapore.

COTTONINK

Startup

Womenswear label started by two friends in 2008 that became a benchmark Indonesian D2C fashion brand, known for versatile basics sold online and in its own boutiques.

Dagangan

Startup

Rural commerce platform delivering daily goods to underserved towns and villages.

Dear Me Beauty

Startup

Digital-first beauty brand known for playful food and lifestyle brand collaborations, selling vegan-friendly makeup and skincare through e-commerce and modern retail.

Dekoruma

Startup

Home and living platform combining furniture e-commerce with interior design and renovation services, running experience centers in multiple cities alongside its online marketplace.

Erigo

Startup

Streetwear and travel-wear brand that grew from a campus venture into one of Indonesia's biggest direct-to-consumer fashion labels, selling online at scale and showing at New York Fashion Week.

ESQA

Startup

Indonesia's first vegan cosmetics brand, selling halal-certified color cosmetics online and through marketplaces and retail counters across the country.

Evermos

Startup

Social commerce network of resellers distributing halal and local brands beyond tier-one cities.

GudangAda

Startup

B2B marketplace digitizing Indonesia's FMCG supply chain by connecting principals, distributors, wholesalers and retailers, with added logistics, merchant software and financing services.

Pioneering modest-fashion e-commerce that curates Indonesian Muslim fashion designers and brands for shoppers at home and abroad, online and via flagship stores.

House of local consumer brands that acquires and scales Southeast Asian e-commerce native labels, adding in-house distribution, manufacturing and AI-driven marketplace operations.

Orami

Startup

Indonesia's largest parenting platform, combining commerce for mother-and-baby products with content and community, and operating as part of the SIRCLO group since its 2021 acquisition.

Otten Coffee

Startup

Medan-born specialty coffee e-commerce selling beans, espresso machines, grinders and barista gear nationwide, backed by its own roastery and physical stores.

Long-running B2B marketplace where Indonesian businesses source wholesale goods across categories from electronics to industrial supplies, complemented by financing access and global sourcing partnerships.

Ruparupa

Startup

Kawan Lama Group's home-improvement and lifestyle e-commerce arm, bringing retail brands like ACE Hardware and Informa online with integrated store pickup and delivery.