Event Startuplokal
#StartupLokal Meetup v.106: Indigo x #StartupLokal Meetup: Pivot and Flexing from Offline to Online Events
- Tanggal
- Kam, 24 Sep 2020, 18:30 - 21:00 WIB
- Lokasi
- Online
- Harga
- Gratis
Video
Indigo x #StartupLokal Meetup with Ben Soebiakto: Pivot and Flexing from Offline to Online Events
Bagian
- 0:00Host opens and introduces Ben Sugiarto
- 1:03Pandemic impact on event business outlined
- 2:39Company background and 2020 event cancellations
- 5:15Early online events and fundraising
- 23:15Reach, demographics, and digital pivot lessons
- 32:28Revenue model shift and later online projects
- 42:44Internal team culture and leader advice
- 49:57Q&A on mindset, metrics, and sponsors
Ben Sugiarto, who oversees media and entertainment brands including Kokiku TV and runs Ideafest, walks through his team's forced pivot from offline events to online formats during the pandemic. He covers cancelled 2020 plans, early donation-based virtual events, shifts in revenue model, and internal team care, with takeaways for founders facing sudden channel changes.