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#StartupLokal Meetup v.110: WFH SPECIAL WEBINAR - Indigo x #StartupLokal Workshop: Meyakinkan Investor Menggunakan TAM, SAM, dan SOM

Date
Wed, 10 Feb 2021, 18:30 - 21:00 WIB
Location
Online
Price
Free

The Video

Indigo X #StartupLokal Workshop with Natali Ardianto

Chapters

  1. 0:00Host welcome and Indigo quiz
  2. 22:03Workshop intro and Indigo background
  3. 32:54Pretest on TAM, SAM, SOM
  4. 47:18Screen share and why numbers matter
  5. 54:32Business plan components investors weigh
  6. 1:06:58Defining TAM, SAM, SOM with coffee example
  7. 1:30:01Valuation via revenue multiple and cap table
  8. 2:14:40Q&A on spend, method, niche sizing
Natalie Ardianto walks through how early-stage founders can size their market using TAM, SAM, and SOM, then translate that into financial projections and valuations that stand up to investor scrutiny. The session mixes short lectures with live spreadsheet exercises on a coffee-shop example and a cap-table simulation, so it suits first-time founders preparing a pitch. Viewers follow along with menti.com polls and basic market-sizing math.
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