Startup

Yogyakarta-based skincare company behind one of Indonesia's best-known local serum lines, selling natural-ingredient products through e-commerce and beauty retailers nationwide.

Personalized beauty startup that uses a skin quiz and data to formulate vegan skincare matched to Indonesian skin and climate, sold direct-to-consumer online.

Brodo

Startup

Bandung footwear and menswear brand founded by two ITB engineering graduates, selling locally made shoes direct-to-consumer online and through its own retail stores.

Buttonscarves

Startup

Premium modest-lifestyle brand famous for its printed scarves and bags, scaling from online sales to flagship stores across Indonesia, Malaysia and Singapore.

Dear Me Beauty

Startup

Digital-first beauty brand known for playful food and lifestyle brand collaborations, selling vegan-friendly makeup and skincare through e-commerce and modern retail.

ESQA

Startup

Indonesia's first vegan cosmetics brand, selling halal-certified color cosmetics online and through marketplaces and retail counters across the country.

Otten Coffee

Startup

Medan-born specialty coffee e-commerce selling beans, espresso machines, grinders and barista gear nationwide, backed by its own roastery and physical stores.

SAFF & Co.

Startup

Jakarta fragrance house making affordable eau de parfum inspired by global scent profiles, growing from an online-first label into one of Indonesia's most visible local perfume brands.

SATURDAYS

Startup

Tech-enabled eyewear brand offering in-house designed frames through an omnichannel mix of e-commerce, a home try-on service and dozens of lifestyle stores across Indonesian cities.

Skincare and beauty brand under the BeautyHaul group that became a top-selling local label on Indonesian marketplaces with science-led formulations developed for tropical skin.